Our motoring correspondent Bob Monard takes look at a classic line of cars.
Since 2014, DS has been a full-fledged and distinct brand of Citroën. As proof, the DS3, DS4 and DS5 products are marketed in dedicated spaces: highly polished boxes where the lighting of vehicles is carefully calibrated.
But how to summarize the DNA of the DS logo?
The DS product incorporates several important markers. In addition to a remarkable design, including the ubiquitous DS ‘wings’ radiator grill and a luxurious interior refinement (leather, wood, foam…), the technology – with connectivity among other things – is the alliance between the handling and the dynamism positioned in the high-end of the market.
The DS3 takes advantage of its sporty image and the DS4 plays on its hybrid look with 5-door coupe in trendy SUV, while the DS5 is top dog, until, of course, the DS 7 Crossback takes its bow in the premium category.
The year 2019 will see the appearance of the DS3 Crossback, 5-door SUV and the DS6 family sedan, ahead of the DS4 and DS4 Crossback, scheduled for 2010.
The key word at DS seems to be ‘inheritance’, a word that resonates for all who ere around for the first DS in 1955, which stood out at the Monte Carlo Rally, the Tour de Corse, the Rally of Portugal and the Rally of Morocco. Closer to home, the DS has won the title of world champion in the Constructors’ Rally category eight times and the world title nine times among the drivers.
The DS remain on our roads and in auto sport for some time to come!