Wraps come off new expo

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Autoworld has taken the wraps off its highly anticipated exhibition “Mercedes – The Story of the Star.”

As from this week, more than 50 iconic and rare Mercedes are shining in the museum, ready to take visitors on an impressive journey through 140 years of automotive history, design, and innovation.

From the pioneers and milestones that shaped its history, to sporting victories and the ultimate benchmarks in comfort and luxury, all the way to the most spectacular supercars – the entire world of Mercedes-Benz comes together in this exceptional exhibition.

Here are 5 good reasons to visit:

1.

At the entrance, you will immediately discover the greatest icons of the brand, including the very first automobile, the Benz Patent-Motorwagen of 1886 (replica), the stunning 540 K Sport Cabrio A of 1937, as well as the AMG ONE, a Formula 1 adapted for the road, demonstrating how the brand pushes the limits of performance today more than ever. 

2

Motorsport is in the DNA of Mercedes-Benz. From the Sauber Mercedes C9 to the legendary 300 SEL 6.8 AMG “Rote Sau”, triumphant in its class at the 1971 24 Hours of Spa, the brand built its legend on the racetracks. In 2014, the Mercedes F1 W05, driven by Lewis Hamilton, ushered in a new era of Formula 1 dominance. 

3

Innovation has been at the heart of Mercedes-Benz’s history since its beginnings. With the 260 D of 1936, the world’s first series-produced diesel car, the brand already took a historic step. Subsequently, other major breakthroughs followed, such as the first sedan equipped with ABS, which ushered in a new era of safety. Mercedes has continually pushed the limits of comfort, technology, and occupant protection. A history marked by “firsts” that have shaped the modern automobile.

4

The extremes of the brand with the star. The SLR and the legendary SLR Stirling Moss embody the perfect combination of power and design, while the rare CLK GTR recalls the heritage of the racetracks. The C111 project, a rolling laboratory, illustrates the brand’s boldness in research and innovation. Each of these models demonstrates a unique link between experimentation, competition, and road users.

5

Absolute symbols of luxury and prestige, the Mercedes S-Class and SL embody pure refinement. The S-Class has always set the standards in comfort and technology, while the iconic SL combines sporty elegance with top performance. Both model ranges are highlighted, offering a valuable overview of their evolution. 

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