Arnon Barnes: Revisit Your Why


International Speaker, Peak Performance Trainer and Business Mentor Arnon Barnes reminds us that we are not alone.

Every year I travel a great deal to speak on some of the biggest stages in the world. The majority of my talks are about the strategies and mindsets around business, success and wealth creation. After my talks, I take the time to interact with my students, get to know
them a bit better and answer some of their questions. One question that is often asked is: How do I stay motivated in my business when results are minimal?

In my view, business is simple. Not always easy, but it is simple. We humans come with our emotions, little voices, excuses and make it all complicated. You see, motivation is a high-vibrating emotion. Therefore, you cannot solely rely on it to get your results. It just doesn’t work like that.

Look, I totally get it. It’s really demotivating when you start the year pumped. You’re hustling and grinding, but nearing the end of Q1 you look at the statistics and don’t have the results you want. From my experience and helping thousands of business owners and entrepreneurs worldwide, the first thing I would recommend is to take a step back. Breathe. Remember that you are not alone. Every human being goes through periods of having mediocre results, feeling discouraged and demotivated. It’s the universe’s way of testing you. Checking to see how badly you really want it.

After you’ve taken your step back, revisit ‘your why’. I say ‘your why’ because your reason why you started a business looks different than that of someone else’s. So, how do you go back to your why? Some people write it down. The way I do it is by revisiting my vision board. This is a board I make at the end of every year for the following year. It’s filled with images representing my why. Let me give you an example.

One of the images on my vision board is of a large room filled with an audience of thousands of people. Why? Because one of the reasons I do what I do is to touch and change as many lives as possible. Studies have shown that most humans think in images. When we hold an image in our brain together with an added emotion, positive or negative, our brain will subconsciously find ways to bring that image into our existence. Like I mentioned, motivation is something that isn’t constant. It’s an emotion. And we all know that emotions come and go. Therefore, revisiting your why will not only remind you of where you are going, but also help you get back into that motivated state. A wise man once said: “The bigger the why, the easier the how.”

What I find to be equally important is having a structure. Aside from personal setbacks, illnesses, family issues etc., there are countless other addictive distractions keeping you from what really needs to be done. It’s so easy to find an excuse, especially when you don’t feel like it. That is why a structure is a must. Preferably, your structure should be a very simple, daily action plan. All my clients, including myself, work with a daily action plan.

I don’t say ‘daily’ because you don’t just wake up one day and you’re successful. It just doesn’t work like that. What creates success is ultimately determined by the actions you are constantly taking on a daily basis. Holding your vision in your mind’s eye and focusing on the daily, you automatically silence the background noise. As a result of doing this you create discipline. You create a base on which success is built. Do this long enough and you will get your results!

I have found life and business can be very challenging at times. That is why it is important to surround yourself with people who are going to lift you up. Don’t make it harder on yourself by having people in your existence who are going to bring you down. Have fun and have a little faith. Be aware and grateful of the things that are working for you. What you focus on expands. And lastly, celebrate the smaller wins along the way.

Because the rule is: if you can’t celebrate your smaller wins, what makes you think you can celebrate your big wins?

Meet and work with Arnon Barnes live? Join one of his next upcoming events. For more information on the event, or coaching, contact Arnon Barnes’ office via or check out his website

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