Big in Japan…. and Brussels

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Good news for all lovers of cars and Japanese culture.

This summer, Autoworld in Brussels is plunging visitors into a world of tradition, innovation and mechanical exuberance.

From 3 July to 31 August, visitors can discover ‘Big in Japan’ at Autoworld, a spectacular exhibition showcasing the richness of the Japanese car and motorbike industry through some forty cars and twenty motorbikes, each of which has played a role in the history of the Japanese automobile.

You can enjoy the Japanese atmosphere as you stroll through scenes of Japanese life: from bustling cities to tranquil temple gardens.

Big in Japan’ tells the story of Japan’s contribution to global automotive history, from pioneering innovations and sophisticated design to technological breakthroughs.

It offers the chance to discover the models that have marked generations: the Mazda Cosmo, the pre-production Mazda MX-5, the Toyota 2000 GT & Spider, the Toyota Celica and the Toyota Supra. One by one, symbols of reliability and driving pleasure. These cars have become true legends.

Japanese car designers know how to combine power and refinement like no one else. The Mazda Cosmo, Toyota Celica and Datsun Fairlady bear witness to a restrained design that looks as fresh today as it did when they were first launched.

The Japanese sports car was perfectly suited to the winding mountain roads of the Japanese landscape, which served as a testing ground for engineering and handling. Models such as the Toyota 2000GT and Supra, the Datsun 240Z and Nissan 200SX were designed with control and driving pleasure in mind. You’ll also find a Honda NSX and a Lexus LFA at the show, as well as many other breathtaking mechanical surprises.

For children and young people, the Corner Kids offers entertainment every day during the summer holidays. Enter a racing simulator for a virtual ride, fold your own origami or build the car of your dreams with LEGO bricks. It’s a fun way to immerse yourself in the world of technology, design and creativity.

The history of Japanese motor sport is marked by ambition and precision. In this themed area, you’ll discover legendary racing cars such as the Mazda 787B, winner of Le Mans in 1991, the Toyota 94C, and the Corolla WRC with which Carlos Sainz made history. Here, speed becomes art.

In the Autoworld museum shop, you’ll find an exclusive ‘Big in Japan’ selection: lots of miniatures and lifestyle products, posters and books, as well as a T-shirt designed exclusively for the “Big in Japan” exhibition – perfect for this summer!

The rise of Japanese superbikes in 1969 marked the start of a new era. Brands such as Honda, Yamaha, Suzuki and Kawasaki conquered the world stage. Autoworld will present an impressive collection of over 20 bikes, including the Honda CB750 Four, the Suzuki Hayabusa and the powerful Kawasaki H2R.

A visit to ‘Big in Japan’ combines perfectly with the museum’s permanent collection. Over 250 vehicles illustrate the history, and there are also a number of themed areas, including: Belgium @ Autoworld, Sports and Competition, Design Story, Royal Cars and, finally, Ferrari Premium Selection.

The culinary aspect is also present at this exhibition: the Brasserie Bagnole is offering Japanese dishes on its menu for the occasion.

Autoworld is located in the heart of Cinquantenaire Park, where heritage meets nature. Along with the Museum of Art and History and the Royal War Heritage, it is part of the Museums in the Park initiative: a unique cultural destination where tranquillity, discovery and history come together.

After your visit, you may wish to explore the educational geocaching trail, with informative totems dotted around the park.

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