Female entrepreneurs: Cartier Women’s Initiative 2020 edition

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Women entrepreneurs: the names of the 7 laureates of the Cartier Women’s Initiative have just been announced.

These laureates were selected by an independent international jury committee from 1,200 applicants from more than 162 countries. The 2020 laureates are making a positive change in the world by promoting good health and wellbeing, reducing inequalities, building sustainable cities and communities and encouraging responsible consumption and production. And for the first time since the Initiative’s creation in 2006, the initiative is happy to count Danish and Australian women impact entrepreneurs amongst the laureates.

 The COVID-19 pandemic has been a difficult time for people all around the world, and particularly for the 21 Cartier Women’s Initiative fellows as many early stage businesses were deeply challenged and had to step up to survive. The fellows’ ability to leverage their existing business models or to pivot their businesses during this time and new environment was both critical and admirable.

Cyrille Vigneron, President and CEO of Cartier International, said: “As an international luxury Maison, we are global citizens, aware of and listening to the wider world. More than ever, we remain committed to use our voice and actively support those who are trying to make the world a better place, which is the case of these outstanding women entrepreneurs. It has been incredibly inspiring to witness their determination, resilience and creativity. We are immensely proud of their work, and thankful for their global contribution to our society.”

The 7 Laureates
Adriana Luna Diaz, Mexico
, Tierra de Monte creates agricultural products that renew biodiversity and soil fertility, fortifies and protects crops, and empowers the farmers who use them.

Stephanie Benedetto, USA, Queen of Raw has a marketplace to buy and sell unused textiles, keeping them out of landfills and turning pollution into profit.


Anna-Sophie Hartvigsen, Denmark, Female Invest – Promotes financial gender equality by educating women on investing and personal finances.