Crisp manufacturers Pringles will create 180 new jobs at the plant in Mechelen (Antwerp province). The mother company, Kellogg Co., opted for a new production line in Mechelen instead of Manchester for different reasons.
Apart from the 180 new jobs, there will also be room for up to 100 temporary workers at the plant. They will be working at a new production line for the “Special K cracker”.
According to Caroline Gennez, the former Flemish socialist leader and now on the Mechelen municipal council, Mechelen was in competition with Manchester for the extra jobs. Mechelen eventually came out on top because of the production capacity potential, because of the Flemish training subsidies worth 1 million euros and the mentality among the staff, it is believed.