Less and less meat is being consumed in Belgium according to research commissioned by the Flemish Centre for Agricultural and Fisheries Marketing, the VLAM which revealed a year-on-year fall of 3.6% last year.
The average person in Belgium is now only eating 30.4 kilos of meat a year, includes poultry, rabbit and game.
Pork remains the most popular single variety of meat followed by chicken, beef, veal and lamb. The share of lamb and turkey is still growing, but only represents a small market segment. Belgians nevertheless still eat more meat (87%) than fish (12%). The survey shows that fresh meat is preferred to frozen meat. Over 95% of the meat purchased in Belgium is fresh meat.
The survey is based on research among 5,000 households.