Nature: Grow your own with Click & Grow


Nature: Click & Grow offers an innovative way of growing your own food indoors.

Click & Grow is working towards making the most essential, fresh, vitamin-packed food free for everyone on this planet. The company’s product line covers different needs from entry level indoor gardening to growing food at home, in schools, hospitals and neighbourhoods. Click & Grow was founded in 2009. The company has gathered more than $1,000,000 with its Kickstarter campaigns and has shipped its products to more than 450,000 customers around the world. Click & Grow is headquartered in Tallinn, Estonia. 

“In big cities, most people don’t have a backyard or the time to garden. At Click & Grow, our vision is to take our ancestor’s knowledge and practice of growing your own healthy fresh food back to our modern city homes and make it easy and accessible for anyone,” said Mattias Lepp, Founder and CEO of Click & Grow.

“With our new plant subscription service, growing your own food becomes as simple as using Nespresso coffee capsules: all you need to do is click in the biodegradable Plant Pods delivered straight to your door, fill the water tank and plug in the power cord of your Smart Garden. Trust me, once you’ve tasted your first self-grown tomato, you’ll never want to go back to tasteless store-bought herbs, salads and fruits”.

The Plant Pods used in all Click & Grow products utilize Smart Soil a patented NASA-inspired growth substrate that creates the perfect environment plants need to thrive. Smart Soil releases nutrients in sync with the plant life cycle, keeps soil pH balanced, and employs tiny oxygen pockets to guarantee plants get ample breathing room and nutrients even when the soil is wet, eliminating the need for sensors, pumps, and mixers.  According to laboratory research, Click & Grow plants contain up to 600% more vitamins and up to 3 times more antioxidants comparing to plants grown in the hydroponic systems and plants sold at the grocery stores.

New plant subscribers will be able to purchase Smart Garden 3 or Smart Garden 9 at a discounted price and save up to 35% as opposed to buying the Plant Pods and the garden separately. The Plant Subscription is available at 

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