Professional Coaching: The Art and Science of Building Buy-In


Our latest professional coaching article looks at Brett Bartholomew, a strength and conditioning coach, author, consultant and Founder of Art of Coaching™. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies.

Taken together, Brett has coached a diverse range of athletes from across 23 sports world-wide, at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Conscious Coaching: The Art and Science of Building Buy-In bridges this gap. Listeners learn the foundational principles of improving relationships, enhancing engagement, and gaining the trust of athletes through targeted communication. And, every bit as important, listeners also learn concrete strategies to apply these principles in day-to-day coaching situations they will inevitably encounter.

The result is a game-changing book that has been used by professional sports teams, Fortune 500 companies, Universities, multinational coaching organizations and the United States Special Forces that sets the stage for coaches and leaders of all kinds to create a culture of success not only within sport, but also beyond. Conscious Coaching is a movement and its time has come. ©2017 Brett Bartholomew (P)2018 Brett Bartholomew.

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