“Schaerbeek is for Lovers” now in fashion


After living in Croatia, Bosnia, the Netherlands, American clothes designer Amy Shifflette has found a happy home living in the Brussels district of Schaerbeek.

She is such a fan that she has dedicated one of her range of designer T-shirts in honour of the area she loves.

From her Brussels base she has launched a new clothing brand “Solamente55” with a range of original T-shirts featuring a variety of heroes, cultural icons and emblems. Each customised T-shirt actually tells a story.

“I wanted to create a brand that communicates interesting, authentic European stories,” she says.

“And I also wanted to include in the collection a tribute to where I now live: Schaerbeek.

“A lot of my identity is tied up with Schaerbeek. Perhaps because it’s a town of immigrants (like myself).”.

The idea for the Schaerbeek T-shirt comes from back home in the U.S., she explains.

“Back in the 1960s the U.S. State of Virginia began using the slogan” Virginia is for Lovers” to attract tourists. It was a brilliant slogan and I think it sounds even better with “Schaerbeek” in front of it.”

The super trendy T-shirt is a ‘must’ for any ‘1030’ locals for the summer season 2013.

Her range of T-shirts includes themed collections relating to sports, culture, heroes and monsters.

They are all reasonably priced around the 25 euro mark and can be bought online through the Solamente 55 website.