UNICEF: Inspired giving


The children’s charity UNICEF is promoting a gift scheme that is intended to make a difference to children in need throughout the world

Unicef’s HappyPack gift concept – marketed under the name of Inspired Gift in most English-speaking countries – is an opportunity to give meaningful presents to friends and family while providing essential support to children in any one of the 155 countries and terrorites where the charity operates.

As the world’s largest provider of vaccines for developing countries – 3 billion doses a year to 55 percent of the world’s children –  Unicef is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.  The charity supports child health and nutrition, good water and sanitation, quality basic education and the protection of children from violence, exploitation, and AIDS and is also one of the world’s largest buyers of mosquito nets.


“When you buy a HappyPack on behalf of a friend or family member, we will send that person an electronic personalised gift card with a photograph and description of the gift and your personal message,” explains Digital Fundraising Officer Sandrine Devers.  “Your purchase will then be dispatched to countries depending on where the need is greatest.”

Customers may choose from a wide range of life-saving and life-changing supplies such as vaccines, school supplies, medicine and toys.  HappyPacks cater for all budgets starting from 5,5€ for 150 sachets of vitamins and minerals. Just €27 will buy the baby weighing scale illustrated in the picture.  Devers also suggests offering HappyPacks to business contacts and team members in place of traditional corporate gifts.