Abercrombie’s six-pack promo in Brussels

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The beauty parade of six-packs was organised by the American designer clothes manufacturer Abercrombie & Fitch and used to promote the opening of their new shop.

The American brand was founded in 1892 by David Abercrombie, a former surveyor, and Ezra Fitch, one of his first clients. It now has stores in London, Milan and Paris and since December in Brussels.