In our Belgian fashion news pages we look at a very Belgian brand.
At Together we love to promote Belgian entrepreneurs and their brands. This time we are in the world of fashion.
Proud to be part of the ‘plat pays’? La vie est Belge proposes to proclaim it loud and clear!
Having seen the light of day in May 2014, the brand has developed a collection of sweatshirts on which you can write your postal code. The idea behind this concept is to bring a touch of nationalism to fashion. It is not a question of claiming pride in being Walloon or Flemish, but of being Belgian. So, including postal codes is a fun and unique way to celebrate its roots. Today, the code has been reinvented and you can put your date of birth or even your favourite four digits.
Postal codes, but not only…
Since 2019, La vie est Belge has expanded its range by offering t-shirts, joggers, jackets, boxers and accessories. In 2020, it launched the face masks in the face of the coronavirus. It’s a mask 100% made in Belgium! Since then, La vie est Belge has further developed by creating four different collections (depending on the logo). The logo changes and becomes more discreet on certain parts.
A great novelty is a line of clothing for children and babies, which has just been added to the e-shop. No need for jealousy, the whole family will be able to benefit from it!
La vie est Belge is also intimately concerned with the fundamental values of sustainability and ecology. This is the reason why it adheres to the Fairwear Foundation, a label which respects the ethical and ecological charters of textiles. We guarantee that all of our sweatshirts, t-shirts and joggers are made of organic cotton.
www.lavieestbelge.com
