Success: How to Win Friends & Influence People


We continue our recommendations for audio books that can inspire you to reach your dreams, focusing on Think and Grow Rich. Educate yourself further in the world of business and life while you’re on the move.

If you know of only one self-help book then it is likely to be this one. Dale Carnegie’s subtitle to his book How to Win Friends & Influence People is The Only Book You Need To Lead you to Success. A bold statement, indeed.

Carnegie (1888 –1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. He was born poor on a Missouri farm, and yet went on to be the How to Win Friends and Influence People in 1936, a bestseller that remains extremely popular today. He also wrote How to Stop Worrying and Start Living and several other books.

SUCCESS DALE CARNEGIEThe core principal idea in his books is that “it is possible to change other people’s behavior by changing one’s behaviour toward them”.

Carnegie combined age-old truisms with the emerging field of psychology to present a handbook in human relations which was interesting and accessible. Emphasizing the use of other’s egotistical tendencies to one’s advantage, Carnegie maintained that “success could be found by charm, appreciation, and personality”.

His four-part book contains advice on how to create success in business and in personal life:

Part One: Fundamental Techniques in Handling People

Part Two: Six Ways to Make People Like You

Part Three: How to Win People to Your Way of Thinking

Part Four: Be a Leader – How to Change People Without Giving Offense or Arousing Resentment

It is a tool that is used in Dale Carnegie Training. The course is continuous, running through five phases, dealing with building greater self-confidence, strengthening your people skills, enhancing communication skills, developing leadership skills and improving attitude and reducing stress.

It is now represented in more than 90 countries and more than eight million people have completed Dale Carnegie Training. It has expanded into sales training, leadership training, presentations training, and most recently customized corporate solutions.