Design: Biennale Interieur contemporary and creative

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DESIGN

Our design photo montage takes an in-depth look at the work of the many talented designers who contributed to the show.

This year marks the 50th edition of the Biennale Interieur. The first edition in 1968 was entirely rooted in the reigning ideas of that time: challenging tradition, looking for innovation and taking a stand. Founded in 1967, the aim of the biennale was to put contemporary design and interior innovations on display and on the map. This would also be shown to the general public and not only to professionals, as was the custom at other major fairs at the time. Design in the context of the interior was new in a time when ‘design’ was still perceived cold, elitist and at odds with the idea of ‘comfortable living’.


This new initiative could be linked to the motives and ideals behind the student and worker uprisings in the late sixties in France, Europe and later in the US. The founding members of the Biennale Interieur dreamed of creating a place where the prevailing ideas about what a furniture fair should be were not valid. Whereas other fairs brought a mix of old, new, kitsch and design, the Biennale Interieur resolutely opted for a contemporary and creative form of interior design. The first edition in 1968 was an instant and unexpected success. And 2018 followed in its footsteps…

DESIGN
Dieter Van Den Storm, project and creative coordinator INTERIEUR 2018, says: “The Biennale Interieur has been bringing talent and established brands togeth­er for years, in order to create a space for meeting, reflection and appreciation in addition to the business aspect. INTERIEUR 2018 is also looking for meaningful an­swers in terms of living, working and relaxing and this in a new formula. For five days, the 26th Interior Biennale will set up a curated and selected range of companies and talent that make their own substantive statement.

DESIGN
“In a rapidly changing world, the Biennale Interieur wants to be a platform where the search for meaning is also given a concrete form. The use of new, environ­mentally friendly materials is encouraged. Companies that provide meaningful ideas and smart solutions for a better living environment receive a central place. And the young generation that is changing the world of today and tomorrow in their own way are encouraged to fully develop and present their ideas.
www.interieur.be