Fine drinks: Discover some excellent Armagnac at Chateau de Gensac

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FINE DRINKS CHATEAU DE GENSAC

In our latest fine drinks page we head to a 13th century chateau.

The Chateau de Gensac business has been built on a passion for new challenges and living life to its full potential. A genuine passion for owners Jan Schuermann and his wife Kim, the Gensac story is one of opportunity and drive – to create excellent wine and Armagnac product with commercial attraction.

The Chateau de Gensac business has been built on a passion for new challenges and living life to its full potential. A genuine passion for owners Jan Schuermann and his wife Kim, the Gensac story is one of opportunity and drive – to creSchuermann, an entrepreneur from Switzerland, says: “The chateau is very close to my heart. My ambition is to create a modern-day wine and Armagnac that has been curated with excellence and detail but with a focus on the relevance for today’s society. We simply want people to try, explore and become part of what we’re doing, whether through the lifestyle we portray or collaborating with other sectors, and that could be anything from sport, art and fashion through to forward-thinking industry insiders.”ate excellent wine and Armagnac product with commercial attraction.

FINE DRINKS CHATEAU DE GENSAC Jan Schuermann
Jan Schuermann

The Chateau de Gensac business has been built on a passion for new challenges and living life to its full potential. A genuine passion for owners Jan Schuermann and his wife Kim, the Gensac story is one of opportunity and drive – to creSchuermann, an entrepreneur from Switzerland, says: “The chateau is very close to my heart. My ambition is to create a modern-day wine and Armagnac that has been curated with excellence and detail but with a focus on the relevance for today’s society. We simply want people to try, explore and become part of what we’re doing, whether through the lifestyle we portray or collaborating with other sectors, and that could be anything from sport, art and fashion through to forward-thinking industry insiders.”

While the 13th century history of the chateau is very much treasured, Jan and Kim have their eyes firmly fixed on the here and now for the product. “We both believe in combining tradition with modernity. The importance of networking and partnerships will be at the heart of our success. We want to be interactive, playful and experiential where we feel wine, as an industry, has not been so forthcoming in the past.”

With regards to production, the majority of grapes at the chateau are picked by hand to ensure that only premium ingredients for the product are collected to meet the highest quality standards. As a result, Gensac wines are able to compete with the best of their guild. The Armagnac is arguably France’s oldest and most traditional spirit. By maturing and refining the Armagnacs in new French oak barrels, Gensac achieves a unique and distinctive product that sits among the best of its kind. The chateau has also recently added the first ever Kosher wine.

“We have a team of 10 permanent employees who take care of the entire estate, and about half are dedicated to the wine and Armagnac side of our activities.”

With a goal to build a selected global presence, the business mainly sells wines and Armagnacs across Europe, but has recently added the US, Canada and Hong Kong to its reach.
www.houseofmalt.co.uk
www.gensac.com
Vins Bouquet Materné: www.vinsbm.be
drenth@drenthinternational.nl

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